Genentech is building intentional partnerships to improve health outcomes for all.
At Genentech, we realize that driving greater equity across healthcare and building trust with historically underserved patients requires addressing institutional inequities. In 2022, we built intentional partnerships to tackle important policy issues and invest in community engagement, supporting our 2025 Commitment to establish Genentech as a leader and partner of choice in advancing health equity and helping improve health outcomes for all.
Engaging Decision-Makers at the Congressional Level
Addressing historic inequities requires us to deepen engagement with government stakeholders and patient groups to advance health equity for all patients.
Genentech co-hosted the 45th Annual Congressional Hispanic Caucus Institute Conference, including sponsoring two panels that focused on empowering young Hispanic/Latinx leaders to act on healthcare issues facing their community.
We also sponsored two panels at the 51st Congressional Black Caucus Foundation's Annual Legislative Conference that highlighted the importance of diabetes care in preventing eye disease for Black/African American patients.
More than 13,000 elected officials and community leaders attended the conferences.
Reaching Patients Through the Media They Consume
Improving health outcomes for Black/African American and Hispanic/Latinx communities requires equipping patients with the latest information and insights. By learning from diverse Healthcare Practitioners (HCPs) about ways to better advocate for themselves and their families, patients are empowered to make informed decisions about treatment and care.
One way we accomplished this in 2022 was partnering with BlackDoctor.org (BDO) and Univision — two media companies that serve underrepresented communities. With BDO, Genentech hosted 17 Facebook Live discussions on awareness and prevention of Alzheimer's disease (AD), multiple sclerosis (MS), and diabetic eye disease. In partnership with Univision, Genentech sponsored an in-person and live streamed Spanish language health fair, with media amplification across Univision platforms, that offered critical information about diabetic eye disease, MS, breast cancer, liver cancer and lung cancer. Collectively, this reached more than 360,000 individuals, with more than 6 million impressions on various Univision media outlets.
Addressing the Root Causes of Healthcare Inequities
Because racial biases can be inherent in healthcare, we launched Question Reality, a powerful video campaign designed to challenge our industry and the communities we serve to consider systemic barriers that make equal access to treatment and clinical studies difficult for Patients of Color. To date, this video has been viewed more than two million times. By addressing the root causes of healthcare inequities, including systemic racism, we're working to move beyond buzzwords and drive lasting and sustainable impact for all communities.
