To promote health equity and inclusivity, we must empower diverse communities and address healthcare disparities. Through strategic partnerships, educational initiatives, and active engagement, we aim to foster trust, raise awareness, and drive positive change in healthcare.
Through a comprehensive effort to educate and empower the Hispanic/Latinx community about the risks of liver cancer, lung cancer, breast cancer, multiple sclerosis, and diabetic retinopathy, we sponsored Univision Health Fairs to transform healthcare for the Hispanic/Latinx community in New York and Los Angeles.
In 2023, we were invited by the National Minority Quality Forum (NMQF) to participate in a discussion for the Cancer Stage Shifting Initiative (CSSI) with the White House. Our Patience Advocacy Relations team is leading local CSSI efforts, and we are engaging and building trust with Communities of Color through the co-creation of local solutions that address inequities in healthcare and increase access to cancer care. Juny Simpson, Head of Health Equity, Customer Engagement represented Genentech on the panel entitled "Mistrust in the System and Engaging Communities of Color - Flint Case Study."
Our commitment to patient advocacy and inclusivity extends beyond specific medical conditions, aiming for a more comprehensive approach to healthcare. We launched a collaboration with Here for the Girls, a leading oncology patient advocacy organization in Virginia, to create a video series on addressing the needs of rural communities. These videos will be distributed via patient advocacy organizations and their partners in academic and community cancer centers, reaching thousands of individuals to foster trust in healthcare and ignite positive change.
"Collaborating with trusted organizations is critical to making a difference and reaching patients where they are. We partnered with the number one media platform/superbrand in the Hispanic community. A total of 2,829 screenings were completed in 2022 and 2023 through our collaboration."
